Really have dilemmas about designing websites. While I like the clean look of the lower option I don't think it provides the reader with the flavour of the owner of this boutique. She is just such a gorgeous person and so capable. You really feel so happy to be in her presence and it is part of the magic of going into her boutique. You also feel confident in her options for you. The bottom one may look more professional, but I say that word with a sort of accent like Rowan Atkinson. I think a website needs to make you feel like you are really connecting to the essence of what it is you are wanting.
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