Thursday 31 October 2013

Body Evolution - Model transformed with photoshop

People may rail against the transformations for advertising, editorial or other avenues but let me tell you working on many of the international magazine titles for over 17 years I have witnessed so many trials of what would be called 'real photography' and no one BUT NO ONE wants to look at it. We all like the dream. That is what we buy. The people that buy this want the escape. They don't want to look at themselves or their friends' bodies they want to dream what could be in the perfect world. If you don't like these images then don't look and no one compels anyone to buy it. Yes it is an impossible role model and not a good one if your child has an eating disorder etc. But so is the constant need for money which has been taken up by the masses like a drug. We are a money-obsessed society. So if some of us like to look at really ramped up perfection, live with it. That is what the majority wants. Just like everyone wants to live with freedom.

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