Step 6: Segment and activate your network
Someone recently asked us, “How did Soma raise $100,000 on Kickstarter in just nine days?” Our answer: friends. The secret to our success was leveraging our personal networks.
This is an excerpt from the Ferris' blog. I really find it horrifying that everyone you ever meet becomes a point of contact to be 'used'. Not a great world to be in.
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