There are several problems with this product online.
If you push the rehab angle people do not notice the exercise feature and it downplays the feeling on the website to "I am an injured person" approach.
There were simply too many ideas and concepts being sold all at once.
People who looked at it from FB turned away immediately.
No conversion.......
So I concentrated on the exercise angle as this was a more upbeat approach and practitioners tend to recommend what a patient needs anyway.
AFTER
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