This was another interesting project. The practitioner has been in business many years relying on word of mouth and a poor business membership which does not support her very well with the new technological tools available.
Liza has an abundance of fabulous services for her patients but again it was difficult not to make it look jam packed so a viewer would switch off. Being a homeopath by trade we also wanted to let her site say something different.
Utilising the approach that a picture speaks a thousand words we have started trying to imbue the beauty surrounding a treatment of any description.
Check it out......
There is still a lot of fine-tuning and grabbing the right photos to create the essence Liza is after. But it says a lot about what she loves and where her talents are. The mouse can scroll over various slides which then reveal the information beneath.
It is a fun, entertaining, beautiful site with a unique way of reflecting what Liza's business is all about.
The project below is the before and after of a website created for an exercise/physiotherapy device.
There are several problems with this product online.
If you push the rehab angle people do not notice the exercise feature and it downplays the feeling on the website to "I am an injured person" approach.
There were simply too many ideas and concepts being sold all at once.
People who looked at it from FB turned away immediately.
No conversion.......
So I concentrated on the exercise angle as this was a more upbeat approach and practitioners tend to recommend what a patient needs anyway.
AFTER
BEFORE
