Body Evolution - Model transformed with photoshop

People may rail against the transformations for advertising, editorial or other avenues but let me tell you working on many of the international magazine titles for over 17 years I have witnessed so many trials of what would be called 'real photography' and no one BUT NO ONE wants to look at it. We all like the dream. That is what we buy. The people that buy this want the escape. They don't want to look at themselves or their friends' bodies they want to dream what could be in the perfect world. If you don't like these images then don't look and no one compels anyone to buy it. Yes it is an impossible role model and not a good one if your child has an eating disorder etc. But so is the constant need for money which has been taken up by the masses like a drug. We are a money-obsessed society. So if some of us like to look at really ramped up perfection, live with it. That is what the majority wants. Just like everyone wants to live with freedom.

Current Web for Homeopath Practitioner

This was another interesting project. The practitioner has been in business many years relying on word of mouth and a poor business membership which does not support her very well with the new technological tools available.

Liza has an abundance of fabulous services for her patients but again it was difficult not to make it look jam packed so a viewer would switch off. Being a homeopath by trade we also wanted to let her site say something different.

Utilising the approach that a picture speaks a thousand words we have started trying to imbue the beauty surrounding a treatment of any description.

Check it out......

There is still a lot of fine-tuning and grabbing the right photos to create the essence Liza is after. But it says a lot about what she loves and where her talents are. The mouse can scroll over various slides which then reveal the information beneath. 

It is a fun, entertaining, beautiful site with a unique way of reflecting what Liza's business is all about.