Thursday 16 May 2013

Don't slam Mike Jeffries of Abercrombie and Fitch

Unfortunately Mike isn't Robinson Crusoe here. Work for any media or publishing house. In fact have a look around most commercial enterprises and note how many people who don't fit a certain stereotype actually have jobs! When you are the boss you say who gets hired and the chances are people want attractive people to represent their brand. Not just that people want buyers all the time to be in a certain segment. I remember one editor told me she wasn't going to come along and watch the readers of her magazine talk about the issues any more as she liked to be in a bubble and think they all looked and acted like the gorgeous people, rather than the real people. Another time we actually published a 'real' look magazine. Guess what? No one bought it. So don't slam the CEO of Abercrombie - he has a lot of company (unfortunately) with him.

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